Brand Guide
Our brand identity reflects who we are and where we're headed. These guidelines bring together the elements that make Octavus distinctive and show how our identity comes to life across every touchpoint.
Brand Identity
Our brand identity defines the core of who we are. It starts with our mission and is shaped by the attributes that guide how we look, sound, and act.
Our Mission
Organize Artificial Intelligence and make it universally accessible and useful.
Brand Essence
Conducted Complexity — We turn the chaos of agent development into something coherent.
Brand Attributes
These traits guide how we look, sound, and act in everything we do.
Organized
We bring structure to complexity. Our platform, our communication, and our design all reflect clarity and intention.
Reliable
Infrastructure you can trust. We're the foundation teams build on, and we take that responsibility seriously.
Thoughtful
Every detail considered. From API design to documentation, we sweat the small stuff so you don't have to.
Approachable
Technical but never cold. We speak like engineers who want to help, not gatekeep.
Visual Identity
Octavus's visual identity is built from our logo, colors, typography, illustration style, and mascot. These elements form a flexible toolkit—when used consistently, they create work that is both distinctive and unified.
Logo & Symbol
Our logo captures the essence of our brand: quiet competence and orchestrated complexity.
Primary Logo
Mark paired with wordmark. Use for headers, marketing, presentations.
Stacked Logo
Mark above wordmark. Use when horizontal space is limited.
Symbol Only
Mark alone. Use for favicons, app icons, social profiles.
Do
- • Ensure adequate clear space (height of "O")
- • Use approved color variations only
- • Scale proportionally
Don't
- • Stretch, skew, or rotate the logo
- • Apply drop shadows or effects
- • Place on busy backgrounds
- • Recreate or modify the logo
Octo the Octopus
Meet Octo—our friendly mascot and helper. An octopus is a natural fit for a platform that orchestrates multiple agents simultaneously. Octo embodies quiet competence: eight arms, everything under control, always ready to help.
Character Traits
- • Calm and collected, never frantic
- • Competent—everything handled
- • Approachable with a knowing smile
- • Intelligent but not smug
Visual Style
Friendly and approachable—cute enough to be likable, teal-colored to match our brand. Clean shapes, a warm smile, and a helpful demeanor.
Color Palette
Our color system is restrained and purposeful. The primary palette provides calm authority; accents bring energy without overwhelming.
Primary Colors
Deep Slate
#1A2B3C
Teal
#2DD4BF
Off-White
#F8FAFC
Secondary Colors
Coral
#F97316
Success
#10B981
Error
#EF4444
Dark Mode
Developer tools require excellent dark mode support.
Background
#0F172A
Surface
#1E293B
Text
#F1F5F9
Accent
#2DD4BF
Typography
Our typography balances technical precision with warmth through a two-font system.
IBM Plex Sans
Headlines, body copy, UI elements. A humanist sans-serif with technical DNA—warm and precise.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
IBM Plex Mono
Code samples, technical documentation, terminal output. Pairs naturally with Plex Sans.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Type Scale
Illustration Style
Octavus illustrations are clean, geometric, and purposeful—visualizing abstract concepts in ways that feel organized and comprehensible.
Principles
- • Clarity over decoration: Every element should communicate something
- • Geometric construction: Circles, rectangles, clean curves
- • Consistent line weight: 2px stroke, scale proportionally
- • Limited palette: Brand colors only, teal for emphasis
- • Generous whitespace: Let illustrations breathe
Verbal Identity
Our verbal identity defines how we speak and write. It includes our voice, tone, and key messaging—working together to create clear and consistent communication.
Voice & Tone
Octavus speaks like a senior engineer who's seen it all—confident without arrogance, helpful without condescension. We explain complex things clearly and respect our audience's intelligence.
We are
Clear · Precise · Warm · Knowledgeable · Understated
We are not
Hype-driven · Jargon-heavy · Cold · Condescending · Flashy
Key Messaging
Tagline
Focus on your agent logic, not the infrastructure.
Positioning Statement
Octavus is an agent orchestration platform that lets developers define, manage, and deploy AI agents through a unified service. We handle the complexity so teams can focus on building.
Boilerplate
Octavus is how teams build reliable AI agents at scale. Our orchestration platform handles the complexity of agent infrastructure—deployment, management, and coordination—so developers can focus on what matters: the logic that makes their agents work. From startups to enterprise teams, Octavus is the foundation for AI-powered products that just work.
Quick Reference
| Primary Color | #1A2B3C (Deep Slate) |
| Accent Color | #2DD4BF (Teal) |
| Secondary Accent | #F97316 (Coral) |
| Background | #F8FAFC (Off-White) |
| Dark Background | #0F172A |
| Primary Font | IBM Plex Sans |
| Code Font | IBM Plex Mono |
| Logo Min Width | 120px digital / 1" print |
| Symbol Min Size | 24px / 0.25" |